Internet of things
How has the internet era changed things and what does it mean for marketers? Traditional marketing vs. possibilities offered by IoT. Case studies and examples of implementation.
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How has the internet era changed things and what does it mean for marketers? Traditional marketing vs. possibilities offered by IoT. Case studies and examples of implementation.
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Take care of your company’s brand by engaging potential clients! Engagement Marketing is a strategy for directly engaging with customers to encourage them to actively participate in the growth and development of a brand.
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Practical Guide to Creation and Use of Personas: what it is, why it is the base of marketing automation actions and what is the methodology for creating one?
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How to Create Amazing Shopping Experience with Marketing Automation – Practical Guide for e-commerce
Which are the main rules of communication with a new customer? What exactly defines an excellent experience and which are the best practices that can ensure that?
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The Definitive Guide to Deep Integration between Traditional Online Marketing and Mobile
How can you achieve true omnichannel and what is it really in practice? Why isn’t Traditional Marketing Automation and Mobile Marketing Automation enough? How can Salesmanago and Appmanago help?
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Who said that E-mail marketing is dead? E-mail marketing is alive and kicking but there are some rules marketers have to take into account when dealing with this tool. Which are the 10 commandments of e-mail marketing? How can marketing automation help a strategy that resorts to e-mail marketing? Find the answers to these questions by reading Salesmanago’s ebook.
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Cand vorbim despre eficienta vanzarilor ne intereseaza mai mult decat targetul atins sau volumul de vanzari realizate. Eficientizarea vanzarilor presupune optimizarea resurselor de timp, a resurselor financiare si umane implicate in atingerea obiectivelor de vanzare vizate. Eficientizarea vanzarilor presupune acces la solutii de tip ERP, CRM, SFA sau BI (Business Intelligence) care sa ofere echipei de vanzari si managementului posibilitatea sa utilizeze optim resursele aflate la dispozitie.
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Un sistem SFA (sales force automation) permite gestionarea activitatilor desfasurate de agentii de vanzari pe teren si are rolul de a optimiza legatura intre companie, client si angajatul de pe teren. In competitia tot mai acerba si in lupta de a tine cat mai bine sub control resursele, un sistem SFA poate deveni nu doar o adevarata sursa de avantaj competitiv ci si o modalitate de a eficientiza vanzarile si munca pe teren. Cum contribuie un SFA la impiedecarea celor mai frecvente 13 probleme pe care agentii de vanzari le intampina in munca de teren?
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